This the best ever explanation of opinion polls, it particularly relates to political parties miss-use and manipulation of polls and thanks Donna for this wonerful blog...
How to sabotage bad
politicking « The Daily Blog
Donna
Miles
Yesterday,
an email arrived in my inbox from the Labour Party’s 2017 campaign manager,
asking one question: Who was I planning to vote for in the upcoming general
election?
With the
election only 158 days away, the email said, Labour needed to direct their
limited resources to the right places.
I am not
interested in analysing how my answer would have affected the allocation of
Labour’s “limited resources”- that is not the point here- my main concern is
how polling is taking center stage in the way politics is being conducted in
most developed countries including our own.
Remember
how John Key reserved a special thank-you for the National pollster David
Farrar during his 2014 election victory speech?
Key knew
Farrar was instrumental in shaping the National Party’s policy direction so
that it remained popular with their supporters- often at the expense of New
Zealand’s long-term interests.
The
result has been catastrophic inactions in many areas leading to housing crisis,
environmental degradation, increasing poverty, widening inequality and
worsening financial instability.
Opposition
parties do the same. They use opinion polls to attract votes, putting power
before conviction.
Great
leaders are supposed to shape popular opinion, not become slaves to it.
They are
supposed to lead the country for the long-term wellbeing of all citizens, not
for the short-term gains that secure their power.
I wonder,
for instance, if the Waitangi Tribunal would have existed or its powers ever
extended, if those in government at the time, had a way of assessing the true
extent of the popular opposition to it.
The
success of Brexit in the UK and Donald Trump in the US showed the folly of
political polling but was not enough to secure its demise.
Yesterday,
the UK Prime Minister Theresa May made a U-turn on her promise not to call a
snap election. She did this for one simple reason: the latest poll put the
Tories on a comfortable 21 points ahead of Labour, giving them the greatest
lead while in government since 1983.
If that
is not a perfect example of opinion polls directing politics then I don’t know
what is.
Focus
groups and opinion polls exist, not to strengthen our democracy, but to help
politicians gain and maintain power by playing strategical games and by framing
political messages in a language that carries the widest appeal.
This type
of politicking encourages the public to view politics through a narrow prism of
rhetoric and theatre that is devoid of essence and analysis.
So, is
there a way of changing this?
The
obvious way to promote a more meaningful political debate is through the
mainstream media, but given the media’s focus on clickbait journalism, that is
just wishful thinking.
But what
if we all sabotaged political polling by never answering the questions
correctly?
If these
polls turn out to be consistently wrong then maybe the politicians are forced
to rely less on populisms and more on doing the right thing.
We need
to tell politicians that taking the lazy route of appealing to people’s
prejudices and misconceptions are not acceptable options.
Almost
all the major political parties are busy formulating clever ways to
“emotionally connect” with the voters. We need to say: Thanks but no thanks.
Appealing
to the voters’ emotions, rather than their heads, is exactly what is wrong with
politics today. Just think John Key, Brexit and Trump!
Good
politicking is about demonstrating, clearly, how policies are actually going to
make meaningful differences to the citizens’ wellbeing.
So, let’s
encourage good politicking by getting rid of the bad. Let’s sabotage opinion
polls.
http://thedailyblog.co.nz/2017/04/20/how-to-sabotage-bad-politicking/
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